Introducing ... AIMStorefront

What you get for free

The upgrade itself will be free - and it will be the last upgrade your storefront will ever need, since AIMStorefront is moving into the cloud and will be kept 'always up to date' for you.

That means that patches will be applied just as soon as they are identified. New features will be delivered while you sleep. Never again will your storefront fall out of date.

This free, final upgrade is a very significant one, but as far as possible, the work will happen independently, behind the scenes. Your involvement is likely to be with your 'look and feel' (close this window and you can read about look and feel separately.)

Extras you might choose to pay for

• Performance Enhancements - the new AIMStorefront includes a 'resource manager' for improved page load times
• Data truncation - if your data has become bloated over the years, then now is a good time to archive and truncate
• Creation of sanitized staging site - for your ongoing 'test site' you might like a data set with no PII or CHD

What you get for free

As part of the onboarding process, Tri-tech is offering a small library of carefully crafted responsive templates which are all ready to go - via a 'wizard' you can easily upload your logo, your banner images, and your home page content.

You will be guided through the choice of product listing pages and product detail pages, choosing the one you like the most. The 'wizard' will result in a modern, clean, attractive design for you to use.

Also, sign up for our free weekly design tips, to help you stay abreast of eCommerce design trends.

Extras you might choose to pay for

• You can choose to go through the wizard, but then ask the expert design team to invest time in personalizing the result to meet your corporate style guide.
• You can (but it's rarely necessary) eschew the prepared templates and pay for the expert design team to start from a clean canvas.
• Want to learn about the new design techniques, including mobile-friendly content? Invest in some design-centric education

What you get for free

The new AIMStorefront will connect your storefront to as many social sites as you like. Link to Twitter, Facebook, LinkedIn, and other social accounts ...

Your expert will send out regular tips about Social Networking, and will provide webinars to attend, and highly-relevant articles to read.

What you might choose to pay for

• Learn more about the connection between eCommerce and social media - take a one hour lesson with our experts
• Connect each product to social networks with 'likes', 'tweets', and 'pins' (etc.)
• Build a Facebook Shop
• Build a social coupon campaign

What you get for free

Your new AIMStorefront is protected by the full set of requirements as stipulated by the PCI Council. Your database is installed behind firewalls that are securely configured and can only be modified programatically. Further, all programmatic modifications are logged with a unique, authenticated ID, so that any intrusion is traceable.

Your storefront will be protected by all the required controls and tested regularly to prove the absence of vulnerabilities.

What you might choose to pay for

• Get access to a Splunk dashboard
• Train your in-house developers on secure development practices
• Professional help with managing your encryption keys

What you get for free

When the new, staged version of AIMStorefront is first shared with you, 'best practices' will have been observed when we have set the (almost 1000!) default configuration preferences.

Best practices will work fine if your storefront is exactly 'average' but if you want to apply your own business needs then you might want some help.

What you might choose to pay for

• A best-practices review
• Expert help with your configuration settings

What you get for free

You will be surrounded by helpers, keen to help you understand the principles of SEO, search engine marketing, analytics, email marketing and more.

We will send out hints and tips by email. We will host webinars, write articles and invite you to join free sessions.

You will find that the new AIMStorefront has kept pace with search engine requirements. Metadata and microdata tags are natively embedded, along with image tags and remarketing controls.

What you might choose to pay for

• Email signup and Mailchimp integration
• Custom touchpoints
• Product feed for Google
• Product feed for Bing
• Keyword analysis

What you get for free

AIMStorefront comes with unlimited ways to categorize and departmentalize products. It also has an easily managed menu bar which you can use to direct traffic to textbooks, or to product groups.

What you might choose to pay for

• Drop Search
• Guided (faceted) navigation
• A review of your shoppers' experience

What you get for free

A number of 'frequently requested videos' will be provided to help you optimize your use of AIMStorefront. The expert team at Vortx will be busy writing educational articles and maintaining a strong knowledge base.

Also, Vortx will be holding regular educational sessions using a variety of delivery mechanisms (webinars, quizzes, gamification etc.).

Educational topics will typically cover:

• Ways to change the look of your storefront
• Configuration settings and how to improve the way your store works
• Images - how to crop, pad and resize
• Messages and prompts - how to change them
• Administration of a store

What you might choose to pay for

• One on one lessons - experts teach your eCommerce department
• Written help - experts create 'how-to' documents specifically for your company

What you get for free

There will always be times when you just need to ask "how do I ...?" or "where do I ...?" or "why does it work this way?" ... and you want to ask someone who is knowledgeable, friendly and AVAILABLE!

With AIMStorefront, you automatically get up to four dedicated hours of support in every fiscal quarter. You will be free to spread this time over : tickets and phone calls.

This will cover the time taken to answer questions about eCommerce in general and AIMStorefront in particular.

What you might choose to pay for

• More support!